Private label competition: the perspective of Swedish branded goods manufacturers
نویسندگان
چکیده
منابع مشابه
Retailing, Private Label and Global Competition
Global retailers define strategies coherent with local cultures and traditions, as also develop products centered on internationally diffused products. In this perspective, private labels become fundamental for such strategies as far as they contribute directly to store loyalty consolidation and indirectly, to retailers brand equity reinforcement. Moreover, private label products prove the reta...
متن کاملA Comparison of the Sodium Content of Supermarket Private-Label and Branded Foods in Australia
Supermarket private-label products are perceived to be lower quality than their branded counterparts. Excess dietary sodium in foods contributes to high blood pressure and cardiovascular disease. Sodium concentrations in products are an important indicator of quality. We compared the sodium content of 15,680 supermarket private-label and branded products, available in four Australian supermarke...
متن کاملPublic Provision of Private Goods
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ژورنال
عنوان ژورنال: Management Research News
سال: 2008
ISSN: 0140-9174
DOI: 10.1108/01409170810846849